1983 -    In March, DUAL introduces a line of "semi-professional" video equipment. 
    
1984 -    Introduction of the first Hi-Fi video recorder, the DUAL VR-97
1985 -    The first CD player made in Germany by DUAL, the CD-40. 
 
                 The CS-5000 turntable makes its debut.  The company now
                 is in the "high-end" audio market.  This also marks the debut
                 of turntables being marketed as "DUAL by Ortofon" in conjunction
                 with a marketing agreement with Ortofon, the cartridge manufacturer.   
                 The CS-5000 is offered with the OPS (Optimal Pivot System) with
                 tracking angle correction (VTA) and a carbon fiber tonearm head.
                 With this agreement with Ortofon and this offering, DUAL created
                 a new market image.  
1987 -      DUAL introduces a new marketing concept and changes themselves
                 into a Hi-Fi specialty company.
  
                 First time presentation of "high end" products at the Frankfurt, Germany
                 Audiophile Show. 
                 Perpetuum-Ebner (P+E) (whose turntable business  was previously
                 bought out by DUAL) buys DUAL from Thompson Grand Public, of Paris.   
  
1988 -     DUAL GmbH  becomes affiliated with the German company Schneider  
                Rundfunkwerke AG.  The product line was expanded to include television
                receivers.  
 
1989 -     At the International Electronics Show in Berlin DUAL presents themselves
                as a company specializing in Hi-Fi, Television and Video.
 
                DUAL presents the "Studio Concept" line which is intended for consumers
                interested in the convenient new high technology and excellent reproduction.
         
                The new "Audiophile Concept" line comprises of a complete high end
                system including high quality loudspeakers.   High technology is the basis
                for this new system.  All amplifiers of this line are discrete with select
                components and equipped with the new "Ring-Core" transformers. 
                The new television line, called the "Digital Concept" represents the 
                complete stereo color television line of DUAL and offers digital
                reception.   The chassis is built on the modular building concept,
                allowing upgrading to future standards.  
                
                DUAL bases its marketing concept and product lines on the influence
                of its dealer network. 
 
1989 -     In addition, DUAL presents the new video concept of it's model VR-4870
                a Hi-Fi Stereo Video Cassette unit for PAL systems.  Its features include:
                VPS, HW, Hyperband Tuner with 120 Channels, LCD Display and four
                video and two audio heads.  
                An independent market research firm shows that DUAL is now the fourth
                largest producer of Hi-Fidelity equipment destined for German Households.
                United Audio, the United States distributor of DUAL products disappears
                without a trace leaving the US dealer network without a source for parts. .
  
 
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